Dana Dallal launched her first designer bridalwear collection in the Spring of 2016. Her Luxury collection offers a modern and directional approach to wedding dresses. Dana has held a range of positions within some of the top London design houses before setting up her own label. Faced with preparing for her own wedding, she was initially shocked to find how few modern dress options there were for brides who love fashion. Stemming from her own very personal experience, she set out to create a range of contemporary and fashion forward dresses that are of the highest quality. Bridal dresses that are strikingly modern yet timeless are winning the brand ever growing interest from magazine editors, stylists and brides.
The collections are designed and produced in London with a focus on high quality and uses only the finest silks and French laces coupled with hand embroidery in glass beads and metallic threads. The brand believes in creating luxury garments that reject the idea of the traditional bridal ‘costume’ and instead pushes the concept of bridal wear into the contemporary fashion movement.